Mission statement


We are obliged and committed to the welfare, wishes and feelings of the families that We represent.

We believe this is the ethos of Dean Bros and runs through the near 200 years of our heritage and is the very reason our reputation is what it is.

We will continue to strive for perfection with zero margin for error whilst maintaining a caring, efficient, professional and personal service.

Moving forwards we have green supplied energy, moving our fleet towards electric vehicles and low energy usage to reduce our carbon footprint where possible.

We offer caring and supportive counselling free of charge where it is required and want to be as supportive as possible before, during and after the funeral takes place, grieving families are our priority.

Our funeral directors are trained and/or qualified to/by SAIF IFD college standards and our prepaid funeral planners are FCA approved. Our organisation is a member of the two largest trade associations in the funeral industry; SAIF and NAFD. We comply with their codes of practice and recommendations at all levels throughout our organisation. We in full compliance with all CMA (Competition and Markets Agency) regulations set for funeral service providers.

Our commitment is to making the service exactly what the family want. however, we also are committed to providing a value service. We are by far not the most expensive and we may not be the very cheapest but we believe we are close. We believe we offer the best quality service to cost ratio and the best value locally. This forms part of our ethos.

We support numerous charities and not for profit, caring organisations where and when possible that are close to our hearts and those of the community we service and support. We like to give back to the communities that we service and keep our support local.

We believe that a caring and friendly but professional service is never going to be outdated or defunct or replaced by a profit based corporate machine or a low budget pop up unregulated funeral home pretending to be something that it isn’t.

Our mission is to provide a service that exceeds a family’s expectation in a friendly, caring and robustly professional manner at all times.