At Dean Bros, our commitment to the welfare, wishes, and feelings of the families we serve is at the heart of everything we do. This core ethos has been central to our nearly 200 years of heritage and is the foundation of the reputation we have earned.
We continuously strive for perfection, with no margin for error, while delivering a service that is caring, efficient, professional, and personal. Our goal is to make every aspect of the funeral service exactly as the family envisions it, with the highest attention to detail and quality.
As we look to the future, we are also committed to sustainability. We’ve adopted green energy solutions and are transitioning our fleet to electric vehicles to reduce our carbon footprint. Wherever possible, we are making choices that prioritize the environment.
We understand the importance of support beyond the service itself. That’s why we offer caring and compassionate counseling free of charge, ensuring that grieving families receive the help they need before, during, and after the funeral. Supporting families through their loss is our top priority.
Our funeral directors are trained to the highest standards, with qualifications from SAIF IFD College, and our prepaid funeral planners are FCA-approved. As members of the two largest trade associations in the funeral industry—SAIF and NAFD—we adhere to their codes of practice and recommendations at every level of our organization. We also comply fully with all CMA (Competition and Markets Authority) regulations, ensuring transparency and fairness in our services.
We believe in providing a service that not only meets but exceeds expectations, all while offering value for money. We may not be the most expensive, nor the very cheapest, but we are confident that we offer the best quality-to-cost ratio locally. This commitment to value is a fundamental part of our ethos.
In addition to serving families, we are dedicated to supporting the community. We regularly contribute to local charities and nonprofit organizations that are close to our hearts and those of the people we serve. Giving back to the communities we work in is an essential part of who we are.
We firmly believe that a caring, friendly, and professional service will never be outdated or replaced by corporate, profit-driven models or unregulated, low-budget pop-up alternatives. Our mission is to provide a service that consistently exceeds expectations in a compassionate, personal, and thoroughly professional manner.